It is with a heavy heart and disappointment that I write to let you know I am shutting down the online personal training service of Body Shepherd.
As a business, online personal training has failed and can no longer be sustained.
I believe I should have been more realistic about what COVID lockdowns would do to the American psyche, that a mass case of The Fuggits would overtake our culture, and one’s physical fitness would become a distant priority — especially with the aid of a trainer like myself.
Even when I dropped the pricing down to a bottom-barrel $20/week for online personal training, it just wasn’t compelling enough of an offer. Instead, vaccines are the savior, not exercise, eating well, and supplementing smartly. My message has fallen out of sync with buying behavior.
There are 3 things I want to continue under the Body Shepherd brand:
- Write a book that I cannot stop thinking about writing.
- Continue the Body Shepherd Podcast for its 1,500+ listeners.
- Share the content of insights through my social feeds.
But the thing I enjoyed the most, training and coaching people 1:1, is no longer a service I can offer, effective immediately. The cost for personal trainer insurance does not have the client base to support it, and since I am 100% self-funded, it’s a pretty simple conclusion: the business has failed.
To my past clients, a genuine Thank You.
So that’s that.
It’s not all bad news, though.
I am thrilled to have done this at all! No regrets, whatsoever.
Looking back at where I was in 2002, stepping on that scale and seeing 325 lbs, then seeing where I am today…the people I’ve helped – like you! – and those who hear me on the podcast… well, it’s humbling as much as it is thrilling, which is why I need to keep podcasting and write this book!
So if you are inclined, give the Body Shepherd Instagram and Facebook a follow. You’ll learn of new podcast episodes and when that book I keep yapping about will be available.
With or without me, I do hope you press onward in health and well-being.
Dan Crask, CPT, NASM